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Impact of marketing capabilities on competitive advantage and business performance : research propositions

Chahal, Hardeep; Kaur, Jagmeet - In: International journal of business competition and … 3 (2013) 2, pp. 121-138

Persistent link: https://www.econbiz.de/10010242144

Industrial marketing : can strategic marketing be applied to subcontracting?

Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37

Persistent link: https://www.econbiz.de/10010248358

Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing

Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10011580495

Marketing capability, competitive advantage, and business performance

Yao, Qiong; Qin, Hongxia - In: International journal of technology, policy and … 16 (2016) 3, pp. 195-213

Persistent link: https://www.econbiz.de/10011648835

The state of art of resource-based theory in marketing research

Della Corte, Valentina; D'Andrea, Chiara; Del Gaudio, … - In: The marketing review 17 (2017) 3, pp. 283-306

Persistent link: https://www.econbiz.de/10011853806

A study on customer’s perception of Croatia’s banking industry

Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180

Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...

Persistent link: https://www.econbiz.de/10012178457

The roles of product innovation capability in marketing performance

Khasanah, Imroatul; Sukresna, I. Made - In: Journal of developmental entrepreneurship : JDE 28 (2023) 3, pp. 1-20

Persistent link: https://www.econbiz.de/10014435392

The impact of market orientation on marketing performance : exploring the moderating role of competitive advantage

Dahmiri, Dahmiri; Junaidi, Junaidi; Johannes; Yacob, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 164-174

This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance … market orientation and competitive advantage significantly influence MSME marketing performance. Additionally, competitive … advantage moderates, strengthening the relationship between market orientation and marketing performance. These findings have …

Persistent link: https://www.econbiz.de/10014636331

Marketing : an introduction

Kotler, Philip; Armstrong, Gary - 1993 - 3. ed

Persistent link: https://www.econbiz.de/10000858634

Principles of marketing

Kotler, Philip; Armstrong, Gary - 1991 - 5. ed

Persistent link: https://www.econbiz.de/10000835995