In this competitive commercial world, an organization has to satisfy the needs and wants of the customers, and has to attract new customers, and hence enhance their business. Customer value is considered as a control element for all business strategies. Therefore, every organization has to...

Relationship marketing is emerging as a new phenomenon however; relationship oriented marketing practices date back to the pre-Industrial era. This study expressed that how relationship marketing helps to build the customer loyalty. Relationship marketing has been measured through following...

Tourism has been identified as the major industry to develop the world economy through regional development. Being aligning to this, tourists' intention to visit Sri Lanka is aroused by Sri Lanka Tourism promotion, though keeping more weight on its world heritage destinations there is a...