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Impact of electronic customer relationship management in banking sector
Abu-Shanab, Emad; Anagreh, Layla - In: International journal of electronic customer … 9 (2015) 4, pp. 254-270
Persistent link: https://www.econbiz.de/10011606949
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Managing customer switching behavior in the banking industry
Thaichon, Park; Quach, Sara; Bavalur, Amulya Sai; Nair, … - In: Services marketing quarterly 38 (2017) 3, pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
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Exploring the moderating effects of relationship inertia and switching cost on automated service quality-customer statisfaction-retention link in a CRM ecosystem : empirical eviden...
Baksi, Arup Kumar; Parida, Bivraj Bhusan - In: Paradigm : the journal of Institute of Management Technology 16 (2012) 1, pp. 51-69
Persistent link: https://www.econbiz.de/10011758502
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Measuring customer experience in bancassurance : an empirical study
Choudhury, Mousumi; Singh, Ranjit; Saikia, Hemanta - In: Market : review for marketing theory and practice 28 (2016) 1, pp. 47-62
Persistent link: https://www.econbiz.de/10011708923
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Measuring customer experience towards bancassurance in an emerging market economy : empirical evidence from India
Amrutha, S.; Santhi, V. - In: International journal of process management and … 17 (2024) 3, pp. 378-392
Persistent link: https://www.econbiz.de/10015064771
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Bankmarketing : schlanke Strukturen und Servicequalität als strategische Aufgabe für Universalkreditinstitute
Bielenberg, Ulf - 1997
Persistent link: https://www.econbiz.de/10000630484
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Customer profitability analysis : a tool for improving bank profits
Reich, Kenneth E. - 1972
Persistent link: https://www.econbiz.de/10000531625
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Ein Meßkonzept für die Bankloyalität : Investitionen in Bank/Kunde-Beziehungen unter Risikoaspekten
Polan, Ralf - 1995
Persistent link: https://www.econbiz.de/10000541974
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Imageorientierte Marketing-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank - 1997
Persistent link: https://www.econbiz.de/10000634717