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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019

Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019

Persistent link: https://www.econbiz.de/10012486208

In defense of challenger marketing

Lim, Weng Marc - In: Journal of business-to-business marketing 27 (2020) 4, pp. 397-406

Persistent link: https://www.econbiz.de/10012392048

Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions

Kelly, Simon - 2017

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously … the authors in both Europe and North America. It has never been easier to produce great marketing content and sales … collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the …

Persistent link: https://www.econbiz.de/10012396506

Flexibility in marketing & sales interfacing processes

Dewsnap, Belinda; Micevski, Milena; Cadogan, John W.; … - In: Industrial marketing management : the international … 91 (2020), pp. 285-300

Persistent link: https://www.econbiz.de/10012422224

Optimization of the sales plan of the industrial enterprise in market conditions

Chernysheva, Anna Mikhailovna; Kalygina, Valentina … - In: Journal of advanced research in law and economics : JARLE 7 (2016) 1/15, pp. 32-39

Persistent link: https://www.econbiz.de/10011723203

Sales as entrepreneurship at Ewing Kauffman's Marion Laboratories : case study of a 1950s start-up sales force

Dalecki, Linden - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 14-26

Persistent link: https://www.econbiz.de/10011598584

Interfacing and customer-facing : sales and marketing selling centers

Johnson, Jeff S.; Matthes, Joseph M.; Friend, Scott B. - In: Industrial marketing management : the international … 77 (2019), pp. 41-56

Persistent link: https://www.econbiz.de/10012004135

When sellers create markets : dilemmas and challenges in markets for professional services

Brunsson, Nils; Tyllström, Anna - In: Organizing and reorganizing markets, (pp. 82-100). 2018

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Sales and marketing integration : enhancing competitive advantages

Madhani, Pankaj M. - In: The IUP journal of business strategy : IJBS 13 (2016) 4, pp. 50-77

Persistent link: https://www.econbiz.de/10011635624

The sales-marketing integration gap : a social identity approach

Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390

Persistent link: https://www.econbiz.de/10011976237