The final purchase decision is the outcome of interplay between perceived risk & trust in online shopping as well as … risk and trust among youth belongs to Nagpur and Pune. Filled structured questionnaire were received from 312 shoppers. T … Test has been used to analyze the data. There was no difference found in case of perceived risk and trust between online …

This research aimed to analyze the effect of perceived technology, perceived risk, and institution-based trust on … of perceived risk on online trust was not evident (t-value = 1.73). The service usage was determined by the perceived … technology positively (path coefficient = 0.55; t-value = 11.25), perceived risk (path coefficient = −0.06; t-value = 3.56), and …