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The Effects of Mood on Emotion...
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51
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
52
Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
53
Humor, comedy, and consumer behavior
Warren, Caleb
;
Barsky, Adam
;
McGraw, A. Peter
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 529-552
Persistent link: https://www.econbiz.de/10011929681
Saved in:
54
The meanings of food consumption, consumer effects and the role of "origin" : the case of ethnic food in Cameroon
Badiang, Alphonse Mefoute
- In:
Journal of African business
19
(
2018
)
4
,
pp. 531-549
Persistent link: https://www.econbiz.de/10011930498
Saved in:
55
Selectively emotional : how smartphone use changes user-generated content
Melumad, Shiri
;
Inman, J. Jeffrey
;
Pham, Michel T.
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10012177328
Saved in:
56
The enhancing versus backfiring effects of positive
emotion
in consumer reviews
Rocklage, Matthew D.
;
Fazio, Russell H.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 332-352
Persistent link: https://www.econbiz.de/10012180544
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57
Misery wants control : the roles of helplessness and choice in the sadness-consumption relationship
Garg, Nitika
- In:
Australian journal of management
44
(
2019
)
3
,
pp. 407-424
Persistent link: https://www.econbiz.de/10012119533
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58
Consumer desire for personalisation of products and services : cultural antecedents and consequences for customer evaluations
Torrico, Boris Herbas
;
Frank, Björn
- In:
Total quality management & business excellence
30
(
2019
)
4
,
pp. 355-369
Persistent link: https://www.econbiz.de/10012199759
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59
Indirect, so it is persuasive. But not for me : the role of metaphoric thinking tendency
Bok, Sang Yong
;
Yeo, Junsang
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 544-562
Persistent link: https://www.econbiz.de/10012200291
Saved in:
60
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
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