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Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna; Olya, Hossein; Taheri, Babak - In: Journal of business research : JBR 125 (2021), pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
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Social media services branding : the use of corporate brand names
Swani, Kunal; Milne, George R.; Miller, Elizabeth G. - In: Journal of business research : JBR 125 (2021), pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
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Revisiting the consumer brand engagement concept
Obilo, Obinna O.; Chefor, Ellis; Saleh, Amin - In: Journal of business research : JBR 126 (2021), pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
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Persuasive effects in social media : the case of envy
Singh, Camille; Ang, Lawrence - In: International journal of advertising : the review of … 40 (2021) 1, pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
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Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay; Pancer, Ethan; Poole, Maxwell; Deng, Qi - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
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When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin; Hu, Yangjuan - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
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What makes Facebook brand posts engaging? : a content analysis of Facebook brand post text that increases shares, likes, and comments to influence organic viral reach
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 229-244
Persistent link: https://www.econbiz.de/10012243129
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The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 2, pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
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Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno; Langaro, Daniela; Fernandes, Teresa; … - In: The journal of brand management : an international journal 27 (2020) 6, pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
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The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya; Jassawalla, Avan R. - In: The journal of brand management : an international journal 27 (2020) 6, pp. 679-690
Persistent link: https://www.econbiz.de/10012304073