relevance of multiple behavioral theoretical constructs in the sympathy bias and charity domain within one field setting. This …We randomize advertising content motivated by the psychology literature on sympathy generation and framing effects in … reframing of the ask amount increases donors and amount donated relative to daily reframing. A second experiment targeted to …

I model manufacturers competing through a retailer. I model two types of advertising that each firm can engage in …: advertising that increases product differentiation and advertising that increases (possibly perceived) value of the product. While … the two types of advertising result in qualitatively similar comparative statics without a retailer in the model, I show …

Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online … and in-store purchases. We use a randomized field experiment on 3 million Yahoo! users who are also past customers of the …

We present findings from a controlled field experiment that allows us to investigate the dynamic effects of retail … advertising. The experimental design overcomes limitations that have hindered previous investigations of this issue. Our study … uncovers dynamic advertising effects that have not been previously considered in the literature. We find that current …

advertised entity. In the first experiment, we randomize the number of social cues present in word-of-mouth advertising, and …Social advertising uses information about consumers' peers, including peer affiliations with a brand, product … measure how responses increase as a function of the number of cues. The second experiment examines the effect of augmenting …

administrative expenses. The results of an experiment with a nationally representative sample (n = 1, 032) suggest that donors … increase transparency and accountability in the charity sector can have the unintended side effect of reducing charitable …