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Disciplinary memory and theory development
Yadav, Manjit S. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 1-3
Persistent link: https://www.econbiz.de/10011741495
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Making emerging phenomena a research priority
Yadav, Manjit S. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 361-365
Persistent link: https://www.econbiz.de/10011879687
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How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 209-235). 1999
Persistent link: https://www.econbiz.de/10001425131
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The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S. - In: Journal of marketing 74 (2010) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
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Enhancing theory development in marketing
Yadav, Manjit S. - In: AMS review : official publication of the Academy of … 4 (2014) 1/2, pp. 1-4
Persistent link: https://www.econbiz.de/10010378854
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Reimagining marketing doctoral programs
Yadav, Manjit S. - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 56-64
Persistent link: https://www.econbiz.de/10012296598
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Communication effects in public good games with and without provision points
Krishnamurthy, Sandeep - 2001
Persistent link: https://www.econbiz.de/10001600723
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Introducing E-MARKPLAN : a practical methodology to plan e-marketing activities
Krishnamurthy, Sandeep - 2009
Persistent link: https://www.econbiz.de/10003837008
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Case : Mozilla vs. Godzilla ; the launch of the Mozilla Firefox browser
Krishnamurthy, Sandeep - In: Journal of interactive marketing : a quarterly … 23 (2009) 3, pp. 259-271
Persistent link: https://www.econbiz.de/10003873428
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E-commerce management : text and cases
Krishnamurthy, Sandeep - 2003
Persistent link: https://www.econbiz.de/10001665340