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Electronic Commerce
47
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46
Consumer behaviour
38
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38
Marketing management
30
Marketingmanagement
30
Online-Marketing
23
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22
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10
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242
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English
306
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84
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Pavlou, Paul A.
154
Varadarajan, Rajan
87
Srinivasan, Raji
65
Krishnamurthy, Sandeep
51
Yadav, Manjit S.
48
Hong, Yili
22
Gefen, David
16
Dimoka, Angelika
15
El Sawy, Omar A.
15
Shankar, Venkatesh
15
Banker, Rajiv D.
12
Lilien, Gary L.
11
Sheth, Jagdish N.
10
Rangaswamy, Arvind
8
Umashankar, Nita
8
Atasoy, Hilal
7
Hu, Nan
7
Sridhar, Shrihari
7
Tripathi, Arvind K.
7
Benbasat, Izak
6
Jayachandran, Satish
6
Kalaignanam, Kartik
6
Ganju, Kartik K.
5
Kumar, V.
5
Stewart, David W.
5
Berry, Leonard L.
4
Bharadwaj, Anandhi
4
Chen, Pei-Yu
4
Grewal, Rajdeep
4
Hunt, Shelby D.
4
Jaworski, Bernard J.
4
Pang, Min-Seok
4
Prabhu, Jaideep C.
4
Shi, Nan
4
Sihi, Debika
4
Venkatraman, Vinod
4
Vo, Khoi
4
Ba, Sulin
3
Burtch, Gordon
3
Chandy, Rajesh K.
3
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American Marketing Association
3
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Winter Educators' Conference <1993, Newport Beach, Calif.>
2
NET Institute
1
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1
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Journal of the Academy of Marketing Science
22
Journal of marketing
21
Information systems research : ISR
19
Management information systems : mis quarterly
13
Journal of retailing
12
Fox School of Business Research Paper
11
Journal of business research : JBR
11
AMS review : official publication of the Academy of Marketing Science
10
MSI reports : working paper series
8
Legends in marketing
7
Legends in strategic marketing
6
Business horizons
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of management information systems : JMIS
4
Journal of marketing research : JMR
4
Business Horizons
3
Business to business electronic commerce : challenges and solutions
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Decision sciences : DS
2
EBSCOhost eBook Collection
2
Evolving and emerging issues in marketing strategy
2
Handbook of business-to-business marketing
2
Handbook of research in international marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences
2
Journal of Electronic Commerce in Organizations (JECO)
2
Journal of advertising research
2
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of marketing research
2
Journal of service research : JSR
2
MIS quarterly
2
Management Science
2
Marketing theory and applications
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
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Source
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ECONIS (ZBW)
294
OLC EcoSci
70
RePEc
16
USB Cologne (EcoSocSci)
6
BASE
3
Other ZBW resources
1
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81
"How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value"
Yadav, Manjit S.
;
Monroe, Kent B.
- In:
Journal of marketing research : JMR
30
(
1993
)
3
,
pp. 350-358
Persistent link: https://www.econbiz.de/10006690586
Saved in:
82
Is the Price Right? Understanding Contingent Processing in Reference Price Formation
Yadav, Manjit S.
;
Seiders, Kathleen
- In:
Journal of retailing
74
(
1998
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10006627899
Saved in:
83
Is the Price Right? Understanding Contingent Processing in Reference Price Formation
Yadav, Manjit S.
;
Seiders, Kathleen
- In:
Journal of retailing
19980
,
pp. 311-330
Persistent link: https://www.econbiz.de/10006640008
Saved in:
84
CAPTURE AND COMMUNICATE VALUE IN THE PRICING OF SERVICES
Berry, Leonard L.
;
Yadav, Manjit S.
- In:
Sloan management review
37
(
1996
)
4
,
pp. 41-52
Persistent link: https://www.econbiz.de/10006327239
Saved in:
85
The "idea advantage" : how content sharing strategies impact engagement in online learning platforms
Narang, Unnati
;
Yadav, Manjit S.
;
Rindfleisch, Aric
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10012801820
Saved in:
86
Pricing management and practice
Yadav, Manjit S.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009362907
Saved in:
87
Oft falsch berechnet und verwirrend - die Preise für Dienstleistungen
Berry, Leonard L.
;
Yadav, Manjit S.
- In:
Harvard-Business-Manager : das Wissen der Besten
19
(
1997
)
1
,
pp. 57-106
Persistent link: https://www.econbiz.de/10007072199
Saved in:
88
Marketing Strategy and the Internet: An Organizing Framework
Varadarajan, P.Rajan
;
Yadav, Manjit S.
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
4
,
pp. 296-312
Persistent link: https://www.econbiz.de/10006151483
Saved in:
89
Bundle Evaluation in Different Market Segments: The Effects of Discount Framing and Buyers' Preference Heterogeneity
Yadav, Manjit S.
- In:
Journal of the Academy of Marketing Science
23
(
1995
)
3
,
pp. 206-215
Persistent link: https://www.econbiz.de/10006154648
Saved in:
90
Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 99-125
Persistent link: https://www.econbiz.de/10009893486
Saved in:
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