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Globalization and Culture a Study of Purchase Behavior

Danish, Muhammad; Azam, Rehan; Akbar, Suleman - 2012

The purpose of this research is to investigate that whether Globalization, culture and purchase behavior differ across … the three demographic factors (age, income and gender). Further study empirically substantiate that the globalization is … consumers who are young, having high income, and female are more inclined towards globalization, having western life style and …

Persistent link: https://www.econbiz.de/10014039939

Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – A Global Exploratory Approach

Pop, Nicolae Al; Dabija, Dan-Cristian; Iorga, Ana Maria - 2015

around the world that are members of the NMSBA. The findings are relevant both to researchers and neuromarketing companies …

Persistent link: https://www.econbiz.de/10014137113

Brand 'Moscow' : A Global Perspective

Ochkovskaya, Marina; Gerasimenko, Valentina; Rybalko, Maria - 2015

The study investigates the peculiarities of place branding for Moscow. Recently the numbers of foreign tourists visiting Moscow have increased but the majority of them are over 40 years old. Since the population of most Western countries is ageing, this seems to be a conducive trend for Russian...

Persistent link: https://www.econbiz.de/10014138705

Global Product as a Result of Globalization Process

Wach, Krzysztof - 2014

The paper elaborates on the process of global product creation. The author tries to define a global product. Basic product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and conditions for product standardization as well as...

Persistent link: https://www.econbiz.de/10014028826

'Unitorrial' Marks and the Global Economy

Long, Doris Estelle - 2013

The early decades of the 21st Century may well become known in the annals of intellectual property development as the period when “everything old is new again.” There is one ancient doctrine that has not yet enjoyed a similar renaissance, despite its clear application to today's new, global,...

Persistent link: https://www.econbiz.de/10013086176

Global versus local consumer culture : theory, measurement, and future research directions

Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011999569

Drivers of local relative to global brand purchases : a contingency approach

Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10010520821

Consumers and brands across the globe : research synthesis and new directions

Gürhan-Canli, Zeynep; Sarıal-Abi, Gülen; Hayran, Ceren - In: Journal of international marketing 26 (2018) 1, pp. 96-117

Persistent link: https://www.econbiz.de/10011848807

How market research shapes market spatiality : a global governmentality perspective

Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 29-40

Persistent link: https://www.econbiz.de/10009771554

Conceptualizing contemporary markets : introduction to the special issue

Gruin, Julian; Massot, Pascale - In: Competition & change : the journal of global business … 25 (2021) 5, pp. 507-516

Persistent link: https://www.econbiz.de/10012660683