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International business : the challenge of global competition
Ball, Donald A.; MacCulloch, Wendell H. - 1999 - 7th ed
Persistent link: https://www.econbiz.de/10000660074
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Strategien für die neue Weltwirtschaft
Oetinger, Bolko v. (ed.) - 1998
Persistent link: https://www.econbiz.de/10000670933
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Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de - 2009
Persistent link: https://www.econbiz.de/10003785265
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Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.; Coundouriotis, George A. - 2009
Persistent link: https://www.econbiz.de/10003786948
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Global garment markets in chains
Aspers, Patrik - In: Economic sociology : perspectives and conversations 8 (2006) 1, pp. 18-22
Persistent link: https://www.econbiz.de/10003778225
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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International business : competing in the global marketplace
Hill, Charles W. L. - 2007 - 6. ed., intern. student ed.
Persistent link: https://www.econbiz.de/10003332549
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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Global competitive marketing strategy
Grund, Michael; Heil, Oliver P.; Elsner, Mark - In: The SAGE handbook of international marketing, (pp. 263-287). 2009
Persistent link: https://www.econbiz.de/10003792104
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Global trends in gorcery retailing
Gielens, Katrijn; Dekimpe, Marnik G. - In: The SAGE handbook of international marketing, (pp. 413-428). 2009
Persistent link: https://www.econbiz.de/10003792166