Narrow search
Showing 1 - 10 of 71,598
Cover Image
Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market …, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers …
Persistent link: https://www.econbiz.de/10011305392
Cover Image
The impact of privacy policy on the auction market for online display advertising
Johnson, Garrett - 2013
The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …
Persistent link: https://www.econbiz.de/10010250694
Cover Image
Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market …, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers …
Persistent link: https://www.econbiz.de/10010479015
Cover Image
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Cover Image
The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Cover Image
Advertising on the Internet : how to get your message across on the World Wide Web
Barrett, Neil - 1997 - 1. publ.
Persistent link: https://www.econbiz.de/10000620128
Cover Image
Internet: will regulators cast their net over web advertising?
Shaw, Samantha; Graham, Kathryn - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 3, pp. 283-285
Persistent link: https://www.econbiz.de/10003821747
Cover Image
Internet advertising: further computer complaint
Langford, Paul - In: Journal of direct, data and digital marketing practice … 8 (2006/07) 4, pp. 351-352
Persistent link: https://www.econbiz.de/10003469013
Cover Image
Introduction : the economics of internet advertising
Goldfarb, Avi; Tremblay, Victor J. - In: Review of industrial organization : RIO 44 (2014) 2, pp. 113-114
Persistent link: https://www.econbiz.de/10010375288
Cover Image
The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte; Chou, Chia-jung; Feiz, Davood - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 482-496
Persistent link: https://www.econbiz.de/10010199557