This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

National differences in political economy -- Differences in culture -- Ethics in international business -- International trade theory -- The political economy of international trade -- Foreign direct investment -- Regional economic integration -- The foreign exchange market -- The international...