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Country image effect on Taiwanese consumers' willingness to buy from neighboring countries
Lee, Tien-shang; Chen, Feng-fu - In: International journal of commerce and management 18 (2008) 2, pp. 166-183
Persistent link: https://www.econbiz.de/10003933876
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The role of product nationality in purchase behavior
Dmitrovič, Tanja; Vida, Irena - In: Economic research 22 (2009) 2, pp. 25-39
Persistent link: https://www.econbiz.de/10003938160
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Young Australian consumers and the country-of-origin effect : investigation of the moderating roles of product involvement and perceived product-origin congruency
Josiassen, Alexander - In: Australasian marketing journal 18 (2010) 1, pp. 23-27
Persistent link: https://www.econbiz.de/10003940456
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Regional differences of country image effect in Chinese market
Li, Dongjin; An, Shenghui; Ahn, Jongseok - In: Nankai business review international 1 (2010) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10003971961
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Appellation as an indicator of quality
Atkin, Thomas; Johnson, Ray - In: International journal of wine business research : IJWBR 22 (2010) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10003977116
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Country equity : conceptualization and empirical evidence
Pappu, Ravi; Quester, Pascale - In: International business review : the official journal of … 19 (2010) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
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Communities of consumption and Made in Italy
Di Maria, Eleonora; Finotto, Vladi - In: Online communities and open innovation : governance and …, (pp. 65-83). 2011
Persistent link: https://www.econbiz.de/10008860123
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Der Herkunftslandeffekt : eine kritische Würdigung des State of the Art
Mai, Robert - 2010
Persistent link: https://www.econbiz.de/10003990748