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Health claims as communication tools that enhance brand loyalty : the case of low-fat claims within the dairy food category

Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of marketing communications 17 (2011) 3, pp. 213-228

Persistent link: https://www.econbiz.de/10009261652

Are food brands that carry light different?

Sjostrom, Therese; Corsi, Armando Maria; Driesener, Carl; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 325-341

Persistent link: https://www.econbiz.de/10010362923

Consumers response to food labels in an emerging market : the case of Romania

Festila, Alexandra; Chrysochou, Polymeros; Krystallis, … - In: International journal of consumer studies 38 (2014) 2, pp. 166-174

Persistent link: https://www.econbiz.de/10010258195

The effects of service brand dimensions on brand loyalty

Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of retailing and consumer services 21 (2014) 2, pp. 139-147

Persistent link: https://www.econbiz.de/10010338593

Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of business research : JBR 67 (2014) 6, pp. 1209-1217

Persistent link: https://www.econbiz.de/10010365149

The impact of product innovation attributes on brand equity

Nørskov, Sladjana; Chrysochou, Polymeros; Milenkova, Marina - In: The journal of consumer marketing 32 (2015) 4, pp. 245-254

Persistent link: https://www.econbiz.de/10011407096

Traceability Information Carriers : The Technology Backgrounds and Consumers’ Perceptions of the Technological Solutions

Chrysochou, Polymeros - 2015

The implementation of traceability in the food supply chain has reinforced adoption of technologies with the ability to track forward and trace back product-related information. Based on the premise that these technologies can be used as a means to provide product-related information to...

Persistent link: https://www.econbiz.de/10013039084

Omnichannel customer journeys : fragments of a never-ending story?

Both, Alina; Steinmann, Sascha; Chrysochou, Polymeros - In: Advances in National Brand and Private Label Marketing …, (pp. 31-38). 2022

Persistent link: https://www.econbiz.de/10013281203

The impact of product assortment size and attribute quantity on information searches

Dörnyei, Krisztina Rita; Krystallis, Athanasios; … - In: The journal of consumer marketing 34 (2017) 3, pp. 191-201

Persistent link: https://www.econbiz.de/10011694822

Brand loyalty evolution and the impact of category characteristics

Casteran, Gauthier; Chrysochou, Polymeros; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 57-73

Persistent link: https://www.econbiz.de/10012016712