This paper examines the factors that influence customer loyalty towards Internet banking and how the measure of customer loyalty differs between public and private sector banks. A previously proposed model of customer satisfaction developed by the researchers has been used in this study as the...

In recent years, the banking industry, along with many corporal industries, is undergoing faster transformations. Banks are at the front position in Internet and technology-adoption processes. In today's world, customers expect superior quality services from banks which if contented, could end...