Narrow search
Showing 111 - 120 of 219
Cover Image
Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions
Krishna, Aradhna; Zhang, Z.John - In: Management science : journal of the Institute for … 45 (1999) 8, pp. 1041-1056
Persistent link: https://www.econbiz.de/10006096571
Cover Image
Paper meets plastic : the perceived environmental friendliness of product packaging
Sokolova, Tatiana; Krishna, Aradhna; Döring, Tim - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 468-491
Persistent link: https://www.econbiz.de/10014391405
Cover Image
Knowledge creation in consumer research: Multiple routes, multiple criteria
Lynch, John G.; Alba, Joseph W.; Krishna, Aradhna; … - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 473-486
Persistent link: https://www.econbiz.de/10010021670
Cover Image
Imagining thin: Why vanity sizing works
Aydinoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 565-573
Persistent link: https://www.econbiz.de/10010021678
Cover Image
The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation
Elder, Ryan S; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 38 (2012) 6, pp. 988-1004
Persistent link: https://www.econbiz.de/10009962451
Cover Image
Announcement of a Special Issue in Journal of Consumer Psychology on: “Sensory perception, embodiment, and grounded cognition: Implications for consumer behavior"
Krishna, Aradhna; Schwarz, Norbert - In: Journal of consumer psychology : the official journal … 22 (2012) 2, pp. 161-162
Persistent link: https://www.econbiz.de/10009972540
Cover Image
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
Krishna, Aradhna - In: Journal of consumer psychology : the official journal … 22 (2012) 3, pp. 332-352
Persistent link: https://www.econbiz.de/10009988700
Cover Image
Enticing for me but unfair to her: Can targeted pricing evoke socially conscious behavior?
Wang, Yu; Krishna, Aradhna - In: Journal of consumer psychology : the official journal … 22 (2012) 3, pp. 433-443
Persistent link: https://www.econbiz.de/10009988708
Cover Image
Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption
Aydinoglu, Nilüfer Z; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 40 (2013), pp. S2
Persistent link: https://www.econbiz.de/10010135622
Cover Image
Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
Feinberg, Fred M.; Krishna, Aradhna; Zhang, Z.John - In: Journal of marketing research : JMR 39 (2002) 3, pp. 277-291
Persistent link: https://www.econbiz.de/10006653474