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The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of retailing 95 (2019) 4, pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
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Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 3, pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
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Sensory aspects of package design
Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
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When bigger is better (and when it is not) : implicit bias in numeric judgments
Kyung, Ellie J.; Thomas, Manoj; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 62-79
Persistent link: https://www.econbiz.de/10011763794
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Does Red Bull give wings to vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann; Chandon, Pierre; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 456-465
Persistent link: https://www.econbiz.de/10011789700
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A focus on partisanship : how it impacts voting behaviors and political attitudes
Krishna, Aradhna; Sokolova, Tatiana - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 537-545
Persistent link: https://www.econbiz.de/10011789797
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Asymmetries abound : ideological differences in emotion, partisanship, motivated reasoning, social network structure, and political trust
Jost, John T. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 546-553
Persistent link: https://www.econbiz.de/10011789798
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob; Swann, Jerre B.; Krishna, Aradhna; … - 2015
Persistent link: https://www.econbiz.de/10011444742
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When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10003814444
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Experiments on strategic choices and markets
Amaldoss, Wilfred; Ho, Teck-Hua; Krishna, Aradhna; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 417-429
Persistent link: https://www.econbiz.de/10003774431