Narrow search
Showing 91 - 100 of 32,267
Cover Image
The effect of the CEO media coverage on corporate brand equity : evidence from Poland
Górska, Anna; Mazurek, Grzegorz - In: Oeconomia Copernicana 12 (2021) 2, pp. 499-523
Persistent link: https://www.econbiz.de/10012616040
Cover Image
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne; Santos, Fernando Pinto - In: The journal of brand management : an international journal 28 (2021) 5, pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Cover Image
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti; Kinoti, Mary Wanjiru - In: Marketing Communications and Brand Development in …, (pp. 211-231). 2022
Persistent link: https://www.econbiz.de/10013280199
Cover Image
Quo vadis corporate marketing?
Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Cover Image
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Cover Image
A framework to attain brand promise in an online setting
Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Cover Image
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen; Woodside, Arch G. - In: Marketing intelligence & planning 31 (2013) 5, pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Cover Image
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
Cover Image
Impact of corporate social responsibility communication on corporate brand personality assessment
Mishra, Manit; Mohanty, Seba - In: The IUP journal of management research : IJMR 12 (2013) 4, pp. 26-38
Persistent link: https://www.econbiz.de/10010209099
Cover Image
Corporate brand name changes and business restructuring : is the relationship complementary or substitutive?
Kalaignanam, Kartik; Bahadir, S. Cem - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 456-472
Persistent link: https://www.econbiz.de/10009776506