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Marketing function and form : how functionalist and experiential architectures affect corporate brand personality

Raffelt, Ursula; Schmitt, Bernd; Meyer, Anton - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 201-210

Persistent link: https://www.econbiz.de/10009779995

Organisational marketing : its nature and strategic significance

Balmer, John M. T. - In: Contemporary perspectives on corporate marketing : …, (pp. 1-20). 2013

Persistent link: https://www.econbiz.de/10009782164

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century

Balmer, John M. T. (contributor) - 2013

Persistent link: https://www.econbiz.de/10009782202

Diversity and inclusion branding : a five-country comparison of corporate websites

Jonsen, Karsten; Point, Sébastien; Kelan, Elisabeth; … - In: International journal of human resource management 32 (2021) 3, pp. 616-649

Persistent link: https://www.econbiz.de/10012483915

Building corporate identity, image and reputation in the digital era

Melewar, T. C. (ed.); Dennis, Charles (ed.); … - 2022

"Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. The book provides scholars,...

Persistent link: https://www.econbiz.de/10012485177

Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world

Pantano, Eleonora; Dennis, Charles; Melewar, T. C. - In: Journal of business research : JBR 119 (2020), pp. 410-411

Persistent link: https://www.econbiz.de/10012417005

"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis

Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480

Persistent link: https://www.econbiz.de/10012417030

Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective

Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77

Persistent link: https://www.econbiz.de/10012494305

Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?

Isiksal, Didem Gamze; Karaosmanoglu, Elif - In: The journal of brand management : an international journal 27 (2020) 6, pp. 629-644

Persistent link: https://www.econbiz.de/10012304011

The impact of brand relationships on corporate brand identity and reputation : an integrative model

Barros, Teresa; Rodrigues, Paula; Duarte, Nelson; Shao, … - In: Journal of risk and financial management : JRFM 13 (2020) 6/133, pp. 1-21

The current literature focuses on the cocreation of brands in dynamic contexts, but the impact of the relationships among brands on branding is poorly documented. To address this gap a concept is proposed concerning the relationships between brands and a model is developed, showing the influence...

Persistent link: https://www.econbiz.de/10012309155