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Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T. - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
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An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce - In: Corporate communications : an international journal 16 (2011) 2, pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
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Organizational dynamics and complexities of corporate brand building : a practice perspective
Järventie-Thesleff, Rita; Moisander, Johanna; Laine, … - In: Scandinavian journal of management 27 (2011) 2, pp. 196-204
Persistent link: https://www.econbiz.de/10009160381
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Corporate reputation and brand architecture : the debate
Hasanbegović, Dalija - In: South-east European journal of economics and business 6 (2011) 2, pp. 37-43
Persistent link: https://www.econbiz.de/10009558010
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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 179-181
Persistent link: https://www.econbiz.de/10009524378
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Corporate brand reputation and brand crisis management
Greyser, Stephen A. - In: Management decision : MD 47 (2009) 4, pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
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Concealing or revealing the family? : corporate brand identity strategies in family firms
Micelotta, Evelyn R.; Raynard, Mia - In: Family business review : journal of the Family Firm … 24 (2011) 3, pp. 197-216
Persistent link: https://www.econbiz.de/10009301923
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Understanding the corporate brand : impact and performance consequences of corporate identity management
Arendt, Sebastian - 2011
Persistent link: https://www.econbiz.de/10009315243
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Importance of "trust factor" in corporate branding
Ghosh, Lopamudra; Roy, Subhadip - In: The IUP journal of business strategy : IJBS 8 (2011) 4, pp. 55-62
Persistent link: https://www.econbiz.de/10009425860
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Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza; Ferdous, Ahmed Shahriar; … - In: Corporate communications : an international journal 20 (2015) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10010513877