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Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella; Zotos, Yorgos - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
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The brand communication effects of using a headline to prompt the key benefit in ADS with pictorial metaphors
Bergkvist, Lars; Eiderbäck, Daniel; Palombo, Michaela - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 67-76
Persistent link: https://www.econbiz.de/10009659321
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The effectiveness of female nudity in advertising in three European countries
Dianoux, Christian; Linhart, Zdenek - In: International marketing review 27 (2010) 5, pp. 562-578
Persistent link: https://www.econbiz.de/10008906852
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Web site references in print advertising : an analysis of calls to action
Parsons, Amy L.; Lepkowska-White, Elzbieta - In: Journal of internet commerce 9 (2010) 3/4, pp. 151-163
Persistent link: https://www.econbiz.de/10008825708
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Consumer promotions in the Indian market
Joseph, Joshy; Sivakumaran, Bharadhwaj - In: Journal of international consumer marketing 23 (2011) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
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Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.; Sivakumaran, Bharadhwaj; Marathe, Rahul R. - In: Journal of international consumer marketing 22 (2010) 4, pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
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Illocution and perlocution in advertising communication : advising, promising, persuading
Berti, Barbara - In: Discourse, communication and the enterprise : genres …, (pp. 391-410). 2011
Persistent link: https://www.econbiz.de/10009011219
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Mit hochveredelten Printmedien ein Leseerlebnis schaffen
Bauer, Hans H.; Heinrich, Daniel; Hampel, Stefan - In: Erlebniskommunikation : Erfolgsfaktoren für die …, (pp. 251-273). 2011
Persistent link: https://www.econbiz.de/10009373446
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Attention battle : the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context
Boerman, Sophie C.; Smit, Edith G.; Meurs, Lex van - In: Breaking new ground in theory and practice, (pp. 297-312). 2011
Persistent link: https://www.econbiz.de/10009381012
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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886