Web site references in print advertising : an analysis of calls to action
Year of publication: |
2010
|
---|---|
Authors: | Parsons, Amy L. ; Lepkowska-White, Elzbieta |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 9.2010, 3/4, p. 151-163
|
Subject: | Printwerbung | Print advertising | Website | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics |
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