advertising technology. Introducing more accurate ad targeting intensifies product market competition as advertisers compete to … Retention: Targeted Advertising and the Provision of Media Content" …

This paper examines the impact of racial minority representation on advertising effectiveness. We do this by first … assembling data on 10 million mortgage refinance loans, along with data on TV advertisements for mortgage refinance. We construct … increases from 15% to 25%, the advertising elasticity increases from 0.037 to 0.042 (a relative increase of 14%). This effect is …

Buying a home is a major financial decision. Financial institutions attempt to persuade home buyers to get the mortgage … they are offering through mortgage loan advertisements. These advertisements try to help in simplifying the decision … process. Therefore, how a mortgage advertisement affects a consumer's decision-making is an important question to ask. To date …

for mortgages sold to less sophisticated consumers. We exploit regional variation in mortgage advertising induced by the …Using information on advertising and mortgages originated by subprime lenders, we study whether advertising helped … excess rate of a mortgage after accounting for borrower, contract, and regional characteristics. These effects are stronger …