Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. Data was collected from 242...

Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the...

This paper examines and compares the Total Quality Management (TQM) practices and performances of the manufacturing sector in Malaysia. Empirical research is used to determine the difference, if any, in the issues related to TQM implementation and organisational performances. Results based on...