. The effect of knowledge is similar across a broad set of health products, and in a set of relatively homogeneous food … products, but smaller for food and drink products overall. We conclude that a significant share of the willingness to pay for …

similar non-chefs. We extend our analysis to cover 50 retail health categories and 241 food and drink categories. The results … suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …, and a much smaller share for most food and drink products. We tie our estimates together using a stylized model of demand …

This article develops a model of food demand in which the quality and quantity of food purchased and the inter … buy more often. The model is estimated using data from Information Resources Inc.'s National Consumer Panel. These data … are heavily censored at zero. The traditional approach for working with such data in demand estimation usually involves …