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Personalized mobile targeting with user engagement stages : combining a structural hidden Markov model and field experiment
Zhang, Yingjie; Li, Beibei; Luo, Xueming; Wang, Xiaoyi - In: Information systems research : ISR 30 (2019) 3, pp. 787-804
Persistent link: https://www.econbiz.de/10012118887
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Exploring the relationship between corporate social responsibility and firm innovation
Luo, Xueming; Du, Shuili - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 703-714
Persistent link: https://www.econbiz.de/10011399252
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Product alliances, alliance networks, and shareholder value : evidence from the biopharmaceutical industry
Mani, Sudha; Luo, Xueming - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 9-22
Persistent link: https://www.econbiz.de/10010517017
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Corporate social performance, analyst stock recommendations, and firm future returns
Luo, Xueming; Wang, Heli; Raithel, Sascha; Zheng, Qinqin - In: Strategic management journal 36 (2015) 1, pp. 123-136
Persistent link: https://www.econbiz.de/10010500784
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Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng; Luo, Xueming; Slotegraaf, Rebecca J.; … - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
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Self-signaling and prosocial behavior : a cause marketing mobile field experiment
Dubé, Jean-Pierre; Luo, Xueming; Fang, Zheng - 2015
Persistent link: https://www.econbiz.de/10011336562
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How effective is location-targeted mobile advertising?
Fang, Zheng; Luo, Xueming; Keith, Megan E. - In: MIT sloan management review 56 (2014/15) 2, pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
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Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs
Fong, Nathan M.; Zhang, Yuchi; Luo, Xueming; Wang, Xiaoyi - In: Journal of marketing research 56 (2019) 2, pp. 310-323
Persistent link: https://www.econbiz.de/10012177359
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Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei; Luo, Xueming; Fang, Zheng - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
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Frontiers: machines vs. humans : the impact of artificial intelligence chatbot disclosure on customer purchases
Luo, Xueming; Tong, Siliang; Fang, Zheng; Qu, Zhe - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 937-947
Persistent link: https://www.econbiz.de/10012147187