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When and how to leverage e-commerce cart targeting : the relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest optimiz...
Luo, Xueming; Lu, Xianghua; Li, Jing - In: Information systems research : ISR 30 (2019) 4, pp. 1203-1227
Persistent link: https://www.econbiz.de/10012153327
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Expert blogs and consumer perceptions of competing brands
Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
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Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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Nonlinear effects of social connections and interactions on individual goal attainment and spending : evidences from online gaming markets
Cheng, Zhang; Phang, Chee Wei; Wu, Qingsheng; Luo, Xueming - In: Journal of marketing 81 (2017) 6, pp. 132-155
Persistent link: https://www.econbiz.de/10011776902
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Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
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The dilemma of service productivity and service innovation : an empirical exploration in financial services
Aspara, Jaakko; Klein, Jan F.; Luo, Xueming; Tikkanen, … - In: Journal of service research : JSR 21 (2018) 2, pp. 249-262
Persistent link: https://www.econbiz.de/10011855809
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How firm internationalization is recognized by outsiders : the response of financial analysts
Luo, Xueming; Zheng, Qinqin - In: Journal of business research : JBR 90 (2018), pp. 87-106
Persistent link: https://www.econbiz.de/10011881994
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The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
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Effect of intelligence on consumers' responsiveness to a pro-environmental tax : evidence from large-scale data on car acquisitions of male consumers
Aspara, Jaakko; Luo, Xueming; Dhar, Ravi - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 448-455
Persistent link: https://www.econbiz.de/10011789697
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Reciprocity in corporate social responsibility and channel performance : do birds of a feather flock together?
Luo, Xueming; Zheng, Qinqin - In: Journal of business ethics : JOBE 118 (2013) 1, pp. 203-213
Persistent link: https://www.econbiz.de/10010233751