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Zaltman, Gerald; Venkatesh, Alladi; Hirschman, … - 2018

Persistent link: https://www.econbiz.de/10011899977

An Emerging Distributed Work Arrangement: An Investigation of Computer-Based Supplemental Work at Home

Venkatesh, Alladi; Vitalari, Nicholas P. - In: Management Science 38 (1992) 12, pp. 1687-1706

Recent advances in information technology and changes in social and economic relationships have led individual workers and organizations to explore various types of distributed work arrangements. This paper examines a specific type of distributed work arrangement, supplemental work at home. This...

Persistent link: https://www.econbiz.de/10009208576

Beyond Adoption: Development and Application of a Use-Diffusion Model

Shih, Chuan-Fong; Venkatesh, Alladi - In: Journal of marketing 68 (2004) 1, pp. 59-72

Persistent link: https://www.econbiz.de/10005929507

Cybermarketscapes and consumer freedoms and identities

Venkatesh, Alladi - In: European journal of marketing : EJM 32 (1998) 7-8, pp. 664-676

Persistent link: https://www.econbiz.de/10006098571

Marketing in a postmodern world

Fuat Firat, A.; Dholakia, Nikhilesh; Venkatesh, Alladi - In: European journal of marketing : EJM 29 (1995) 1, pp. 40-56

Persistent link: https://www.econbiz.de/10006103042

Liberatory Postmodernism and the Reenchantment of Consumption

Firat, A.Fuat; Venkatesh, Alladi - In: Journal of consumer research : JCR ; an … 22 (1995) 3, pp. 239-267

Persistent link: https://www.econbiz.de/10006683203

Reviews and Communications - Invited Commentary - Postmodernism Perspectives for Macromarketing: An Inquiry into the Global Information and Sign Economy

Venkatesh, Alladi - In: Journal of macromarketing : examining the interactions … 19 (1999) 2, pp. 153-169

Persistent link: https://www.econbiz.de/10006910952

Consumption and Marketing: Macro Dimensions

Belk, Russell; Dholakia, Nikhilesh; Venkatesh, Alladi; … - In: Journal of macromarketing : examining the interactions … 16 (1996) 2, pp. 107-108

Persistent link: https://www.econbiz.de/10006930810

Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research

Aggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi - In: Journal of retailing 85 (2009) 2, pp. 145-158

Persistent link: https://www.econbiz.de/10008259748

Further evolving the new dominant logic of marketing: from services to the social construction of markets

Penaloza, Lisa; Venkatesh, Alladi - In: Marketing theory 6 (2006) 3, pp. 299-316

Persistent link: https://www.econbiz.de/10007599873