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Keyword management costs and "broad match" in sponsored search advertising

Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 259-274

Persistent link: https://www.econbiz.de/10011459512

Cooperative search advertising

Cao, Xinyu; Ke, T. Tony - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 44-67

Persistent link: https://www.econbiz.de/10011999546

Firms' reactions to public information on business practices : the case of search advertising

Rao, Justin M.; Simonov, Andrey - In: Quantitative marketing and economics : QME 17 (2019) 2, pp. 105-134

Persistent link: https://www.econbiz.de/10012098699

The online advertising tax : a digital policy innovation

Fuchs, Christian - 2018

Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy innovation, the online advertising tax....

Persistent link: https://www.econbiz.de/10011941990

The economic effects of domestic search engines on the development of the online advertising market

Ji, Sung Wook; Choi, Young Jun; Ryu, Min Ho - In: Telecommunications policy : the international journal … 40 (2016) 10/11, pp. 982-995

Persistent link: https://www.econbiz.de/10011621609

Is it always best to be on top? : the effect of ad positioning on key performance indicators in search engine advertising

Herrmann, Philipp; Möller, Michael - 2016

Persistent link: https://www.econbiz.de/10011625283

Attribution strategies and return on keyword investment in paid service advertising

Li, Hongshuang; Kannan, P. K.; Viswanathan, Siva; Pani, … - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 831-848

Persistent link: https://www.econbiz.de/10011617411

The impact of competing ads on click performance in sponsored search

Agarwal, Ashish; Mukhopadhyay, Tridas - In: Information systems research : ISR 27 (2016) 3, pp. 538-557

Persistent link: https://www.econbiz.de/10011584780

How should search ads platform balance ads quality and quantity : comparison between business search and community search ads

Li, Xiaoling; Yan, Hui; Li, Xinjian - In: International journal of services technology and management 22 (2016) 6, pp. 331-347

Persistent link: https://www.econbiz.de/10011665160

Analysing search engine advertising research : synthesis of two decades of research

Jafarzadeh, Hamed; Aurum, Aybüke; D'Ambra, John; … - In: International journal of information systems and change … 7 (2015) 4, pp. 308-337

Persistent link: https://www.econbiz.de/10011550073

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