identification among sports spectators. Utilizing structural equation modeling the findings support the premise that highly …

Develops a classification or typology of the sports fan. Specifically, contends that five different types of sports …

Franchise relocation and sport introduction are becoming commonplace in professional sports. However, many franchises …

Olympic sponsorship by a leading US brewer with general attitudes toward the use of sports sponsorship to promote tobacco … found to significantly affect the level of acceptance for the use of sport to promote alcohol or tobacco products, although …

Draws on the extant literature in the areas of services marketing, sport tourism and service quality to present a range … service quality in a sport‐tourism context. Emphasis is placed on the multidimensional nature of the issues involved. Generic … service and quality concepts and models are tailored to sport tourism through a range of examples. More in‐depth illustrations …

content of the leading outlet for sports marketing manuscripts, Sport Marketing Quarterly. The author classifies the articles … research on fans, spectators, and participants. Provides an extensive bibliography of sport‐marketing articles published in …Looks at the sports industry and addresses the current situation for authors seeking to publish in the area of sports …

A tanulmány a jövőbeni szabadidősport-kutatásokhoz egyfajta alapként fogalmi áttekintést ad a szabadidőről és a sport … of leisure and sport, list the different areas researchers deal with, and show a picture about the utility of leisure … sport in connection with human being, society, economy and companies, with the purpose of founding the coming leisure-sport …