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The new rules of lead generation : proven strategies to maximize marketing ROI
Scott, David T. - 2013
Persistent link: https://www.econbiz.de/10009720439
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Multichannel marketing : metrics and methods for on and offline success
Arikan, Akin - 2008
Persistent link: https://www.econbiz.de/10003659973
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Calculation of facebook marketing effectiveness in terms of ROI
Semerádová, Tereza; Weinlich, Petr - In: Leveraging computer-mediated marketing environments, (pp. 286-310). 2019
Persistent link: https://www.econbiz.de/10011971361
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Revenue generation through influencer marketing
Beichert, Maximilian; Bayerl, Andreas; Goldenberg, Jacob; … - In: Journal of marketing 88 (2024) 4, pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
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Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
Sriram K. V.; Poojary, Anup Ananda; Jawa, Vineet; … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 111-132
Persistent link: https://www.econbiz.de/10014318184
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Analysing productivity of digital marketing investments through selected metrics
Kaur, Kamalpreet; Kathuria, Lalit Mohan - In: International journal of business innovation and … 32 (2023) 1, pp. 126-146
Persistent link: https://www.econbiz.de/10014438457
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Profit rate dynamics in US manufacturing
Joffe, Michael - In: International review of applied economics 38 (2024) 1/2, pp. 194-223
Persistent link: https://www.econbiz.de/10014560597
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The availability, strength and efficiency of appropriability mechanisms : protecting investments in knowledge creation
Hurmelinna-Laukkanen, Pia - In: International journal of technology management : IJTM 45 (2008/09) 3/4, pp. 282-290
Persistent link: https://www.econbiz.de/10003824428
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Human resources' new ROI : return on intangibles
Ulrich, David; Smallwood, Norm - In: The future of human resource management : 64 thought …, (pp. 224-232). 2005
Persistent link: https://www.econbiz.de/10002932397
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Intangible asset deployment in technology-rich companies : how does innovation affect return on assets?
Arrow, Alexander K. - In: International journal of technology management : IJTM 24 (2002) 4, pp. 375-390
Persistent link: https://www.econbiz.de/10001703620