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Managing customer relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2004
Persistent link: https://www.econbiz.de/10004421891
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Levels of corporate globalization : development a measurement scale for global customer management
Kuchinka, Petra - 2004
Persistent link: https://www.econbiz.de/10004445240
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Opt-in marketing : increase sales exponentially with consensual marketing
Roman, Ernan; Hornstein, Scott - 2004
Persistent link: https://www.econbiz.de/10004491980
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Customer relationship management
Peelen, Ed - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004508499
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The future of relationship marketing
Bejou, David (contributor) - 2006
Persistent link: https://www.econbiz.de/10004515459
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Customers that count : how to build living relationships with your most valuable customers
Cram, Tony - 2001
Persistent link: https://www.econbiz.de/10004749019
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Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd Herbert - 2003
Persistent link: https://www.econbiz.de/10004755059
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Design, qualité de la relation à la marque et terroir d'origine : le cas du vin
Couder, Julien - 2019
Persistent link: https://www.econbiz.de/10012661537
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Customer relationship management research in hospitality industry : a review and classification
Sota, Shikha; Chaudhry, Harish; Srivastava, Manish Kumar - In: Journal of hospitality marketing & management 29 (2020) 1, pp. 39-64
Persistent link: https://www.econbiz.de/10012256117
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Comparison of tree-based models performance in prediction of marketing campaign results using Explainable Artificial Intelligence tools
Chlebus, Marcin; Osika, Zuzanna - 2020
Persistent link: https://www.econbiz.de/10012322146