"The book will provide relevant theoretical frameworks and the latest empirical research findings in the area of healthcare marketing, big data analytics, artificial intelligence, augmented reality, block chain, mobile technologies, etc"--

Preface -- Session 1 E-Commerce and Business Informatization -- Research on the Construction of Internal Control System of Cloud Accounting Resource Sharing Platform 1 -- What Makes MNC’s B2B Freemium Model for Start-Ups Work in the Emerging Markets? Insights From India -- The Impact of...