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Creating superior value in the eyes of the customer : an analysis of the two generic value drivers and value paths

Fürst, Andreas; Staritz, Matthias - In: Marketing : ZFP ; journal of research and management 44 (2022) 3, pp. 3-23

Persistent link: https://www.econbiz.de/10013392003

Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316

Persistent link: https://www.econbiz.de/10010512567

Bank Rebranding and Depositor Loyalty

Disli, Mustafa - 2013

empirical regularity that banks with higher capitalization attract more deposits at lower cost. Bank rebranding tends to … bank into a foreign named one is associated with increased depositor discipline. In a similar manner, depositor discipline … tends to decrease in the short-run if the bank rebrands from a foreign name to a Turkish one. These results suggest the …

Persistent link: https://www.econbiz.de/10013072190

Performance measurement approach to show the value for the customer in an industrial service network

Ukko, Juhani; Pekkola, Sanna; Saunila, Minna; Rantala, Tero - In: International journal of business performance management 16 (2015) 2/3, pp. 214-229

Persistent link: https://www.econbiz.de/10011317292

How do SMEs bond to their retailers through value creation?

Lindman, Martti - In: Journal of small business and entrepreneurship : JSBE ; … 26 (2013) 5, pp. 537-552

Persistent link: https://www.econbiz.de/10010381108

The co-production of value in an art market : exploring service relationships

Borg, Erik A.; Vigerland, Lars - In: Journal of investment and management : JIM 2 (2013) 3, pp. 57-69

Persistent link: https://www.econbiz.de/10010252313

A model of market positioning based on value creation and service quality in the lodging industry : an empirical application of online customer reviews

Rodríguez-Díaz, Manuel; Espino Rodríguez, Tomás F.; … - In: Tourism economics : the business and finance of tourism … 21 (2015) 6, pp. 1273-1294

Persistent link: https://www.econbiz.de/10011443637

How to support the management of intangibles

Arancibia Carvajal, Sara; Fernández Nogales, Angel - In: The service industries journal 34 (2014) 3, pp. 196-211

Persistent link: https://www.econbiz.de/10010344141

A DEA-based approach to customer value analysis

Cherchye, Laurens; Rock, Bram de; Dierynck, Bart; … - 2021

Persistent link: https://www.econbiz.de/10012614632

From customer value co-creation behaviour to customer perceived value

Thi Bich Hanh Tran; Anh Dung Vu - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 993-1026

Persistent link: https://www.econbiz.de/10012607867