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Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863

Entstehung und Wahrnehmung des Service Value

Jahn, Steffen; Drengner, Jan - In: Service Value als Werttreiber : Konzepte, Messung und …, (pp. 33-57). 2014

Persistent link: https://www.econbiz.de/10010359526

The service revolution and its marketing implications : service logic vs service dominant logic

Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229

Persistent link: https://www.econbiz.de/10010359568

Value co-creation among hotels and disabled customers : an exploratory study

Navarro, Susana; Andreu, Luisa; Cervera, Amparo - In: Journal of business research : JBR 67 (2014) 5, pp. 813-818

Persistent link: https://www.econbiz.de/10010363297

Retail branding as a value creation process : managerial and research priorities

Mathews-Lefbvre, Clarinda; Dubois, Pierre-Louis - In: The journal of product & brand management 22 (2013) 5/6, pp. 384-392

Persistent link: https://www.econbiz.de/10010224826

Towards a framework of customer value assessment in B2B markets : an exploratory study

Keränen, Joona; Jalkala, Anne - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1307-1317

Persistent link: https://www.econbiz.de/10010227751

Supplier representative activities and customer perceived value in complex industrial solutions

Prior, Daniel D. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1192-1201

Persistent link: https://www.econbiz.de/10010227781

Delivering profitable value : a revolutionary framework to accelerate growth, generate wealth, and rediscover the heart of business

Lanning, Michael J. - 2000 - 1. paperback printing

Persistent link: https://www.econbiz.de/10010228722

Heterogeneity of customers of personal image services : a segmentation based on value co-creation

Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: International entrepreneurship and management journal 9 (2013) 4, pp. 619-630

Persistent link: https://www.econbiz.de/10010247736

Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: AMS review : official publication of the Academy of … 4 (2014) 1/2, pp. 5-20

Persistent link: https://www.econbiz.de/10010378851