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An investigation of antecedents and consequences of brand love in India
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu; … - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
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Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan - In: Journal of global marketing 29 (2016) 1/5, pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
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Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish; Tandon, Anushree - In: Emerging markets from a multidisciplinary perspective : …, (pp. 255-272). 2018
Persistent link: https://www.econbiz.de/10011825173
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"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita; Kumar, M. Rupesh - In: International journal of Indian culture and business … 16 (2018) 2, pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
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Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya - In: Journal of strategic marketing 32 (2024) 3, pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
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Examining the mediation effect of exogenous variables over brand switching behaviour : evidence from Indian women consumers
Sakkthivel, A.M.; Moovendhan, V. - In: International journal of business excellence : IJBEX 31 (2023) 4, pp. 500-520
Persistent link: https://www.econbiz.de/10015060793
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Buying private label in durables : gender and other psychological variables
Miquel, María-José; Caplliure, Eva-María; Pérez, Carmen - In: Journal of retailing and consumer services 34 (2017), pp. 349-357
Persistent link: https://www.econbiz.de/10011629449
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Is ownership of brands passe? : a new model of temporary usage for durable goods
Kerschbaumer, René Hubert; Foscht, Thomas; … - In: The journal of business strategy 45 (2024) 5, pp. 305-313
Persistent link: https://www.econbiz.de/10015056029
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Reasons for ignoring versus paying attention to country of origin among consumers of durable goods brands
Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: Central European Management Journal 31 (2023) 2, pp. 274-288
brand managers, e.g. when making decisions whether and why to communicate COO dimensions. Originality/value This paper …
Persistent link: https://www.econbiz.de/10014515800
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Effect of price and brand on common platform appliance failure
Baker, Nathan; Badar, M. Affan - In: Asia-Pacific journal of management research and … 11 (2015) 4, pp. 296-304
Persistent link: https://www.econbiz.de/10011446577