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The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian; Frenzen, Heiko; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
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The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian; Frenzen, Heiko; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10010098522
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Die Optimierung der Öffnungsquote von Direct-Mailings : eine empirische Studie am Beispiel von Finanzdienstleistern
Peters, Kay; Frenzen, Heiko; Feld, Sebastian - In: Direct marketing, (pp. 143-176). 2007
Persistent link: https://www.econbiz.de/10003524738
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Customer acquisition strategies : a customer equity management perspective
Peters, Kay; Verhoef, Peter C.; Krafft, Manfred - In: Handbook of research on customer equity in marketing, (pp. 227-264). 2015
Persistent link: https://www.econbiz.de/10010483483
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Vertriebsontrolling
Krafft, Manfred; Frenzen, Heiko - In: Handbuch Marketing-Controlling : Effektivität und …, (pp. 611-639). 2006
Persistent link: https://www.econbiz.de/10003409119
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Logistische Regression und Diskriminanzanalyse
Frenzen, Heiko; Krafft, Manfred - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 607-649). 2008
Persistent link: https://www.econbiz.de/10003573323
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Delegation of pricing authority to the sales force : an agency-theoretic perspective of its determinants and impact on performance/ Heiko Frenzen; Ann-Kristin Hansen; Manfred Kraff...
Frenzen, Heiko; Hansen, Ann-Kristin; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10003960762
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Vertriebssteuerung
Frenzen, Heiko; Krafft, Manfred - In: Handbuch Industriegütermarketing : Strategien - …, (pp. 863-890). 2004
Persistent link: https://www.econbiz.de/10002473080
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A simple mechanism to incentive-align conjoint experiments
Frenzen, Heiko; Hansen, Ann-Kristin; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 25-33
Persistent link: https://www.econbiz.de/10008384647
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Borderless direct marketing? : status quo, trends and outlook
Hesse, Jürgen; Krafft, Manfred; Peters, Kay - In: International direct marketing : principles, best …, (pp. 3-40). 2007
Persistent link: https://www.econbiz.de/10003600742