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Perception of youth towards 3G technology in mobile phone in India

Mishra, Sita - In: International journal of business innovation and research 5 (2011) 1, pp. 89-100

Persistent link: https://www.econbiz.de/10008934132

Proposing a hierarchical utility package with reference to mobile advertising

Tripathi, Shalini N.; Siddiqui, Masood H. - In: International journal of e-business research : an … 7 (2011) 1, pp. 71-92

Persistent link: https://www.econbiz.de/10008935803

SMS advertising in India : is TAM a robust model for explaining intention?

Bamoriya, Hemant - In: Acta Universitatis Danubius / Oeconomica 8 (2012) 3, pp. 17-27

Persistent link: https://www.econbiz.de/10009776663

SMS advertising in India : is TAM a robust model for explaining intention?

Bamoriya, Hemant; Singh, Rajendra - In: Organizations and markets in emerging economies 3 (2012) 1, pp. 89-101

Persistent link: https://www.econbiz.de/10009753428

Factors affecting consumer attitude towards mobile advertising in India

Mathew, Mary; Dambal, Anirudha - In: International journal of information technology and … 9 (2010) 3, pp. 273-288

Persistent link: https://www.econbiz.de/10003990690

Globalization and consumer behavior : a case study of cell phone owners in India

Nirmala, Velan; Devasenadhipathi, U. - In: Global consumer behavior, (pp. 195-218). 2007

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Attitude toward SMS advertising : a survey with reference to Indian consumers

Haq, Zia Ul - In: Journal of internet commerce 11 (2012) 1/4, pp. 271-290

Persistent link: https://www.econbiz.de/10009703933

Adoption of Mobile Wallets in India : An Analysis

Mittal, Saurabh - 2018

India had been wary of payments by credit cards and debit cards. The attractive deals, discounts and cashbacks have … attracted more customers to pay via mobile wallet (m-wallet). The Government of India is helping in the growth of fin …

Persistent link: https://www.econbiz.de/10012910568

Comparative Study on Buying Behaviour of Rural and Urban Consumer for Purchasing Mobile Phones in Ahmadabad Region

Prajapati, Sandipkumar - 2015

The research is done because it gives the Comprehensive Review of marketing practices in Telecom industry and the factors which cause for buying the mobile phones. Further it will guide the mobile manufactures about the applicability of marketing strategies at urban and rural markets. The main...

Persistent link: https://www.econbiz.de/10013020619

Modelling the purchase intention of millennial and Generation X consumers, towards refurbished mobile phones in India

Mhatre, Prathamesh; Srivatsa, Hosur Srinivasan - In: International journal of green economics 13 (2019) 3/4, pp. 257-275

Persistent link: https://www.econbiz.de/10012256926