In less than 15 years, the mobile phone has become an essential part of our daily lives. It is no longer a luxury item and has become one of the most commonly used daily consumer goods throughout the world. Indian Mobile market is one of the fastest growing markets and is forecasted to reach...

Mobile handsets are primary essentials for people across the world. Marketers constantly shall understand the buyer’s changing needs. The features that a consumer looks for, where does he seek for that information? Marketers want to understand the budget available and also the top of the mind...

The purpose of this paper is to analyse the role of smartphones in online buying behaviour of employed youth in Alappuzha District of Kerala. The paper analysis the factors that influence the buying behaviour of employed youth and also analyse the level of smartphone usage among the employed...