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You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements
Garthwaite, Craig L. - 2012
Book Club are found to be a business stealing form of advertising that raises title level sales without increasing the …-endorsed titles by endorsed authors. These spillover demand estimates demonstrate a broad range of benefits from advertising for firms …
Persistent link: https://www.econbiz.de/10012460743
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Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz; Kowalczuk, Martyna - In: International journal of management and economics 44 (2014), pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
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Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun - In: Journal of marketing communications 22 (2016) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
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Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
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Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin; Bhakar, Shailja - In: Journal of promotion management : JPM 24 (2018) 2, pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone; Werksman, Noah; Platt, Michael L.; … - In: Psychology & marketing 40 (2023) 4, pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
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A cross-cultural study on the effects of envy-evoking ads
Ahn, Sowon; Jo, Myung-Soo; Sarigollu, Emine; Kim, Chang Soo - In: International journal of market research 64 (2022) 4, pp. 506-525
Persistent link: https://www.econbiz.de/10013258011
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Social media advertisements and their influence on consumer purchase intention
Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18
Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising …-grabbing details, emotional appeal, and celebrity endorsement all had an effect on how social media advertising was evaluated. The …
Persistent link: https://www.econbiz.de/10012669053
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Effects of patriotism and celebrity endorsement in military advertising
Park, Sejin; Avery, Elizabeth Johnson - In: Journal of promotion management : JPM 22 (2016) 5, pp. 605-619
Persistent link: https://www.econbiz.de/10011631923