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Unpacking celebrity brands through unpaid market communications

Davies, Fiona; Slater, Stephanie - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 665-684

Persistent link: https://www.econbiz.de/10011325769

Impact of celebrity endorser's source credibility on attitude towards advertisements and brands

Bhatt, Nishith; Jayswal, Rachita M.; Patel, Jayesh D. - In: South Asian journal of management : SAJM 20 (2013) 4, pp. 74-95

Persistent link: https://www.econbiz.de/10010241930

Brandmanagement und Sport : Wirkung des Einsatzes von Sportlern in TV-Werbung auf potentielle Konsumenten

Sain, Soumit - 2012

Persistent link: https://www.econbiz.de/10010376172

Impact of celebrity credibility on advertising effectiveness

Aziz, Sadia; Ghani, Usman; Niazi, Abdullah - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 107-127

' attitudes. Promotion of products through celebrities is a trendy advertising practice around the world. The present study judged … the impact of celebrity credibility on advertising effectiveness in terms of consumer's attitude towards the advertisement …

Persistent link: https://www.econbiz.de/10010260217

Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising

Yoon, Donghwan; Kim, Youn-Kyung - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 167-196

Persistent link: https://www.econbiz.de/10011453986

Significant decline in celebrity usage in advertising : a review

Schimmelpfennig, Christian; Hellensen, Svend - In: The IUP journal of marketing management : IJMM 15 (2016) 1, pp. 7-19

Persistent link: https://www.econbiz.de/10011536332

Investigating the advertising antecedents to and consequences of brand experience

Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627

Persistent link: https://www.econbiz.de/10010467260

The synergy in green persuasion, green celebrity endorsers in green advertising : a study of brand-endorser congruence effects in green advertising

Blasche, Juliana; Ketelaar, Paul Edwin - In: Journal of euromarketing 24 (2015) 2/3, pp. 86-106

Persistent link: https://www.econbiz.de/10011408778

Influencing Chinese travel decisions : the impact of celebrity endorsement advertising on the Chinese traveler to Macao

McCartney, Glenn; Ferreira Pinto, Jose - In: Journal of vacation marketing : an international journal 20 (2014) 3, pp. 253-266

Persistent link: https://www.econbiz.de/10010390875

Prominente in der Werbung : empirische Untersuchungen zur Messung, Rezeption und Wirkung auf Basis der Markenpersönlichkeit

Fanderl, Harald Sebastian - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002749852