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Cause related marketing : commercialism or altruism ; finding the balance?
Svensson, Göran; Wood, Greg - In: International journal of electronic customer … 1 (2007/08) 3, pp. 231-241
Persistent link: https://www.econbiz.de/10003754354
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Mobile Customer Relationship Management : a communication perspective
Sinisalo, Jaakko; Karjaluoto, Heikki - In: International journal of electronic customer … 1 (2007/08) 3, pp. 242-257
Persistent link: https://www.econbiz.de/10003754355
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Marketing strategies through customer attention : beyond technology-enabled Customer Relationship Management
Jones, Steve; Ranchhod, Ashok - In: International journal of electronic customer … 1 (2007/08) 3, pp. 279-286
Persistent link: https://www.econbiz.de/10003754368
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Communicating with customers
Spinosa, Charles; Le Brocquy, David; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 226-253). 2008
Persistent link: https://www.econbiz.de/10003755924
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Competition in markets with demand rigidity
Schmidt, Robert Christian - 2008
Persistent link: https://www.econbiz.de/10003756549
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Turning your customers into your R&D force
Abele, John - In: Sparking innovation, (pp. 28-32). 2008
Persistent link: https://www.econbiz.de/10003758900
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Change Management : strategischer Erfolgsfaktor bei der Umsetzung kundenorientierter Strategien
Schögel, Marcus; Arndt, Oliver - In: Customer Relationship Management : neue …, (pp. 187-200). 2008
Persistent link: https://www.econbiz.de/10003644197
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Mit modernster Contact-Center-Infrastruktur die Umsetzung der Geschäftsstrategie bei Mobi24 beschleunigen
Fischer, Dieter; Lüthi, Roland - In: Customer Relationship Management : neue …, (pp. 213-224). 2008
Persistent link: https://www.econbiz.de/10003644203
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Effekte von Preiswahrnehmungen auf Kundenzufriedenheit und Kundenbindung : Ergebnisse einer empirischen Analyse und Managementimplikationen
Siems, Florian U. - In: Customer Relationship Management : neue …, (pp. 347-363). 2008
Persistent link: https://www.econbiz.de/10003644542
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Using customer relationship trajectories to segment customers and predict profitability
Mark, Tanya; Niraj, Rakesh; Dawar, Niraj - 2007
Persistent link: https://www.econbiz.de/10003647476