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Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie; Bode, Matthias - In: European journal of marketing : EJM 51 (2017) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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Exploring the link between brand love and engagement through a qualitative approach
Gómez-Suárez, Mónica; Alonso, Luis Enrique; Campo, Sara - In: International journal of business environment : IJBE 8 (2016) 4, pp. 367-384
Persistent link: https://www.econbiz.de/10011663951
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Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi; Mrad, Mona; Hogg, Margaret K. - In: Journal of business research : JBR 87 (2018), pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
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Customer-based perceptual map as a marketing intelligence source
Daabes, Ajayeb S. Abu; Kharbat, Faten F. - In: International journal of economics and business research 13 (2017) 4, pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
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Mapping brand similarities : Comparing consumer online comments versus survey data
Vriens, Marco; Chen, Song; Vidden, Chad - In: International journal of market research 61 (2019) 2, pp. 130-139
Persistent link: https://www.econbiz.de/10012172151
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Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi; Laaksonen, Salla-Maaria - In: European journal of marketing 56 (2022) 13, pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
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Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq; Raza, Ali; Bartikowski, Boris; … - In: Journal of business research : JBR 166 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.; Akrout, Houcine; Mrad, Mona - In: Psychology & marketing 40 (2023) 10, pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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Brands and brand management : contemporary research perspectives
Loken, Barbara (ed.); Ahluwalia, Rohini (ed.) - 2015
On the science of branding: an introduction / Barbara Loken, Rohini Ahluwalia, and Michael J. Houston -- Leveraging a brand through brand extension: a review of two decades of research / Barbara Loken, Christopher Joiner, and Michael J. Houston -- Brand alliances / Akshay Rao -- Traveling the...
Persistent link: https://www.econbiz.de/10014499433
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How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston; Lakner, Zoltán; Unger-Plasek, Brigitta - In: International journal of wine business research 35 (2023) 4, pp. 521-537
Persistent link: https://www.econbiz.de/10014432814