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Customer-oriented communication in retail and net promoter score
Eger, Ludvík; Mičík, Michal - In: Journal of retailing and consumer services 35 (2017), pp. 142-149
Persistent link: https://www.econbiz.de/10011645147
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Integrated location-inventory modelling under forward and reverse product flows in the used merchandise retail sector : a multi-echelon formulation
Ross, Anthony; Khajehnezhad, Milad; Otieno, Wilkistar; … - In: European journal of operational research : EJOR 259 (2017) 2, pp. 664-676
Persistent link: https://www.econbiz.de/10011661777
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A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.; Flores, Arturo A.; Goodstein, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
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Pharmaceutical retailers and promotion by pharmaceutical companies in India
Srivastava, Vinita; Handa, Meenakshi; Vohra, Anupama - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 74-80
Persistent link: https://www.econbiz.de/10010517758
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How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
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Supply chain management for retailing
Ray, Rajesh - 2010
Persistent link: https://www.econbiz.de/10010520479
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Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.; Rahman, Aadil - In: The international review of retail, distribution and … 25 (2015) 1, pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
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Slotting allowances in China : perspectives of a large manufacturer versus a large retailer in the China grocery market
Kaynak, Erdener; Chow, Clement S. F.; Xie, Jason Z. - In: Journal of marketing channels : ... distribution … 22 (2015) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10010503351
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La révolution du merchandising : la nécessaire transformation du secteur retail
Lachaize, Philippe; Lemarignier, Marc - 2015
Persistent link: https://www.econbiz.de/10011311328
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Downstream and upstream oligopolies when retailer's effort matters
Wirl, Franz - In: Journal of economics 116 (2015) 2, pp. 99-127
Persistent link: https://www.econbiz.de/10011341725