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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.; Rahman, Aadil - In: The international review of retail, distribution and … 25 (2015) 1, pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
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Slotting allowances in China : perspectives of a large manufacturer versus a large retailer in the China grocery market
Kaynak, Erdener; Chow, Clement S. F.; Xie, Jason Z. - In: Journal of marketing channels : ... distribution … 22 (2015) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10010503351
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Are points like money? : an empirical investigation of reward promotion effectiveness for multicategory retailers
Wei, Liyuan; Xiao, Junji - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 99-114
Persistent link: https://www.econbiz.de/10010490140
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Wishful thinking : retail premiums in mid-nineteenth-century America
Woloson, Wendy A. - In: Enterprise & society : the international journal of … 13 (2012) 4, pp. 790-831
Persistent link: https://www.econbiz.de/10009703916
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The threshold effect of advertising on the intensity of price promotions : using a rational expectations model
Chen, Guan-ru - In: The journal of media economics 24 (2011) 2, pp. 98-110
Persistent link: https://www.econbiz.de/10009297089
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Examining retail on shelf availabiltiy : promotional impact and a call for research
Ettouzani, Younes; Yates, Nicola; Mena, Carlos - In: International journal of physical distribution & … 42 (2012) 3, pp. 213-243
Persistent link: https://www.econbiz.de/10009562312
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Mythic agency and retail conquest
Dobscha, Susan; Foxman, Ellen R. - In: Journal of retailing 88 (2012) 2, pp. 291-307
Persistent link: https://www.econbiz.de/10009562804
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Reducing out-of-stocks for promotions : a promotions demand forecasting model and a logistics control system
Loo, Merijn van; Van Woensel, Tom - In: Recent developments in supply chain management, (pp. 185-201). 2008
Persistent link: https://www.econbiz.de/10003746142
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Consumers' product-locating behavior : exploring the application of signal detection theory
Liu, Sandra S.; Chen, Jie; Melara, Robert D.; Massara, … - In: Psychology & marketing 25 (2008) 6, pp. 506-520
Persistent link: https://www.econbiz.de/10003735891