With the growing consumer awareness and market competition, the ‘trust factor' has garnered a lot of significance in business parlance. Trust is the belief that a consumer has in a purchase situation towards a company that it will deliver goods and services on a par with quality that the...

Corporate Social Responsibility (CSR) is now prominent and evident more than ever due to the emphasis laid on businesses regarding environmental, social and ethical issues. The level of CSR activities of the firms is made known to public only through the disclosures. This paper reviews the...

Purpose – The paper seeks to explore the role of the role of employer branding on both the existing and prospective employees. Design/methodology/approach – The methodology used for the paper is literature review as the paper proposes a conceptual model of employer branding. Findings –...