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Chinloy, Peter; Imes, Matthew; Liu, Wendy - In: Review of Pacific Basin financial markets and policies … 26 (2023) 3, pp. 1-33

Persistent link: https://www.econbiz.de/10014365489

Intellectual capital, profitability and market value of financial and non-financial services firms listed in Ghana

Agomor, Philip Elikplim; Onumah, Joseph Mensah; Duho, … - In: International journal of learning and intellectual capital 19 (2022) 4, pp. 312-335

Persistent link: https://www.econbiz.de/10013419107

1 + 1 < 2! : effects of social media engagement and advertising on firm value of tourism and hospitality companies

Yang, Shuai; Liu, Yahui; Wu, Xiaojun - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 8, pp. 1417-1439

Persistent link: https://www.econbiz.de/10012624201

Social media sentiments and firm value

Benjamin, Samuel Jebaraj; Biswas, Pallab Kumar; … - In: Applied economics 54 (2022) 26, pp. 2983-2997

Persistent link: https://www.econbiz.de/10013171176

Can advertising investments counter the negative impact of shareholder complaints on firm value?

Wies, Simone; Hoffmann, Arvid O. I.; Aspara, Jaakko; … - In: Journal of marketing 83 (2019) 4, pp. 58-80

Persistent link: https://www.econbiz.de/10012176064

Impact of advertising expenditure on firm performance : evidence from listed companies of Pakistan

Mirza, Hammad Hassan; Hussain, Haroon; Gull, Warda - In: International journal of financial engineering 9 (2022) 3, pp. 2250012-1-2250012-14

Persistent link: https://www.econbiz.de/10013367619

The Impact of Online Flaming on Firm Value : The Evidence from Japan

Adachi, Yuta - 2014

This study investigates Internet flaming using Japanese data on flamed firms listed on the first section of the Tokyo Stock Exchange from 2006 through 2013. Based on a probit model, we find that younger and/or larger firms with higher price book-value ratio (PBR) are more likely to be the target...

Persistent link: https://www.econbiz.de/10013048316

Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value

Tipton, Martha; Bharadwaj, Sundar G.; Robertson, Diana - 2011

Research linking marketing to financial performance has predominantly focused on how marketing assets and actions add value. We argue that it is equally important to understand how marketing decisions can destroy firm value. Prior research has indicated that negative events vary greatly in their...

Persistent link: https://www.econbiz.de/10014046392

Threshold effect of working capital management on firm profitability : evidence from Vietnam

Nguyen Thanh Hung; Su Dinh Thanh - In: Cogent business & management 9 (2022) 1, pp. 1-24

firm profitability (FP). As well as checking whether there is a financial leverage threshold in the decision on working … tween working capital management and corporate profitability; and (ii) at a certain percentage of the debt coefficient … (Impact Threshold), the variables representing working capital management all have a negative impact on the profitability of …

Persistent link: https://www.econbiz.de/10014443896

Import Competition, Myopic Marketing, and Long-Term Implications

Majilla, Tanmoy - 2023

-industry variation in import exposure. Rising import exposure increases the prevalence of both myopic marketing and advertising. However …

Persistent link: https://www.econbiz.de/10014254086