This paper examines the service quality dimensions of Indian private banks dealing with retail banking. Overall service quality level acts as an antecedent for customer satisfaction. The factors extracted give perceived service quality dimensions which correlate with overall attitudinal loyalty....

The retail banking sector in India is undergoing sweeping changes due to heightened competition and the initiation of modern technology. Today, customers have become more aware than what they were in the past, and as a result, are continuously looking for better quality services from the retail...

In the age of technology, continuous innovation is the ultimate motto of the financial sector to attract customers. Firms in the financial sector must be innovative in terms of service quality and operational performance to obtain customer loyalty and gain financial stability. A dearth of...